2018 NEPCo Speaker
Bruce Kennett joins us to discuss his book, W. A. Dwiggins: A Life in Design, released in 2018.
Did you know that the person who coined the term "graphic design" was a Bookbuilders member? W. A. Dwiggins (1880-1956) lived in Hingham, MA, and a new book by Bruce Kennett chronicles his life and work. Dwiggins is a fascinating and inspiring figure in our local industry - so much so that Bookbuilders gives an award in his name each year.
This is a book to spend a year with. It is many things, but most of all it is proof positive that if there is any doubt about the origin theory of graphic design, Dwiggins did more to promote, diversify, and integrate the graphic, typographic, and printing-arts disciplines than anyone of his generation.
Everybody should know about W. A. Dwiggins — not just because we say he coined the term graphic design— not just because he did so much as a designer, as an artist, as a letterer, as a calligrapher, and as a stage craftsman — but because it’s a wonderful book to read. There aren’t that many books in the literature of graphic design, or design in general, that you can curl up with, and this is one you can — although it might hurt your lap.
-Steven Heller, co-chair, MFA Design Department, School of Visual Arts, NY
Bruce Kennett will speak during our main event, and he will join us for Q&A at RedBones. Chris Kenneally of Copyright Clearance Center will moderate the dinner discussion. Books will be available for purchase and signing at NEPCo.